Online gambling has taken over the US. Over 200 million Americans now regularly bet on sports and the rates of gambling addiction have skyrocketed since online gambling’s legalization. As widespread gambling creates record levels of addiction, debt, and bankruptcy, millions of problem gamblers still cannot access specialized, comprehensive care that they desperately need.
At Birches Health, we’re beating the online gambling epidemic with virtual therapy for gambling addiction from specialized clinicians. Our care is covered by insurance and state funding to ensure access to treatment for problem gamblers. We work with patients throughout their gambling addiction journey to improve clinical outcomes and reduce healthcare costs.
Our mission is to build the medical and technological infrastructure for behavioral addiction in the US to make sure millions of patients receive the highest quality clinical outcomes and path to recovery they deserve. We’re backed by leading healthcare and gaming investors including General Catalyst, AlleyCorp, Will Ventures, Defy, Haystack, Operator Partners, and C-suite angels at private and public companies.
Join us to bring addiction care into the present day.
Birches Health is looking for a Director of Lifecycle Marketing to own and scale the end-to-end patient communication and engagement strategy across email, SMS, on-site/in-app and Push. This role is responsible for how prospective patients convert, how active patients stay engaged, and how lapsed patients re-engage.
You will own lifecycle strategy and execution, from funnel design and message architecture to hands-on building, testing, optimization, and reporting. This is a highly analytical, operator-level role with real impact on growth, retention, and clinical outcomes. You will work closely with Acquisition Marketing, Growth, Product, Clinical, and Operations teams to ensure lifecycle messaging is timely, compliant, personalized, and measurable.
The role is full-time and reports directly to the CMO.