About Birches Health

Online gambling has rapidly reshaped behavior in the U.S. with over 175 million Americans now participating. Rates of gambling disorder are rising just as quickly. Yet access to specialized, evidence-based care remains limited.

Birches Health is building the category-defining provider for behavioral addiction treatment, starting with gambling. We deliver virtual, insurance-covered care from specialized clinicians, helping patients regain control while improving outcomes for payors and employers.

Our mission is clear: become the default place people turn when gambling becomes a problem.

We’re backed by leading healthcare and consumer investors including General Catalyst, Will Ventures, Haystack, and Operator Partners. We closed our Series A late 2025.

About the Role

First and foremost this is a growth role, we’re not just looking for someone to “post content”.

Reporting directly to the CMO, you will own and scale Birches Health’s organic social presence from the ground up, turning Organic Social into a meaningful client acquisition and brand channel.

We are looking for someone who has already grown an audience from zero to something real and is excited to do it again in a fast moving and rapidly growing startup.

What You’ll Own

• Build and scale our consumer facing social presence
  • Own Instagram, YouTube, TikTok, and Facebook channels
  • Grow from early traction to meaningful audience scale
• Create content that performs and resonates with people dealing with a real problem
  • Develop short-form video and static content that drive engagement
  • Write hooks that stop the scroll in the first 1–3 seconds
  • Balance authority (clinical credibility) with relatability
• Run a high-velocity experimentation engine
  • Ship content multiple times daily
  • Test formats, hooks, creators, and narratives
  • Use watch time, comments, saves, and shares as primary signals
• Turn social into a growth channel
  • Partner with paid social team to identify winning creatives for amplification
  • Support creator/UGC and influencer collaborations
  • Build a stable of creators to help develop content at scale on a budget
• Shape the voice of the category
  • Help define how “a gambling problem” is talked about publicly
  • Build a strong and consistent presence in the gambling recovery community

What “Great” Looks Like

• You’ve grown a social account (or multiple) to:
  • 50K+ followers or
  • Millions of views across videos or
  • Demonstrable business impact (traffic, leads, revenue)
• You understand:
  • What makes content go viral (and why most doesn’t)
  • How to translate trends into brand-relevant content
  • The difference between vanity engagement and real growth
• You move fast:
  • You test ideas quickly and learn from the data
• You care about outcomes:
  • You move fast, but know when to slow down and get it right. This is a sensitive category.